Symmetry Electronics And SemiconductorStore.com Are Becoming One

Symmetry Electronics, a global authorized semiconductor distributor specializing in wireless and video technologies, and SemiconductorStore.com, their e-commerce division, today announced that the two brands are becoming one. Throughout the next year, customers will see a greater focus on technical services and an enhanced e-commerce experience while the two brands unify as Symmetry Electronics.  

“Symmetry Electronics has become known for our ability to support engineers with their wireless and video designs,” said Gil Zaharoni, CEO of Symmetry Electronics.  “By unifying the two brands, we are ensuring all our customers from SemiconductorStore.com have the same access to our full-service design, support and logistics expertise. We’ve listened to our customers and understand that a focus on technical services is an essential move within our industry today and that must be combined with a quality e-commerce experience.”

Technical services now offered to all Symmetry Electronics customers include access to local engineers, design support, programming, certification assistance, cellular connectivity and safety stock inventory along with a large online product offering focused on top technologies. During the brand unification process, online traffic will route to SemiconductorStore.com before fully transitioning to SymmetryElectronics.com where customers will log in with their current credentials to experience the same continuous order process without interruption.  The new web site design will encompass many of the features and capabilities recommended by Symmetry Electronics’ customers.

“Symmetry Electronics is a true technical distributor with an outstanding e-commerce platform, that offers our customers everything they need in today’s market,” said Scott Wing, president of Symmetry Electronics.

“Our engineers have made significant contributions to the design of customer projects including virtual reality headsets, electric cars, video streaming devices, medical insulin pumps and the latest drones. The unification of Symmetry Electronics and SemiconductorStore.com enables us to be the technical distributor our customers can count on to design projects that influence the future of everyday life,” said Wing.

Symmetry Electronics is an authorized global semiconductor distributor offering technical support, sales and distribution of wireless and video technologies. It serves customers with a worldwide sales and engineering team delivering technical services alongside an e-commerce experience. Founded in 1998, Symmetry Electronics is headquartered in Los Angeles with international offices in Mexico, Brazil, Canada and China.

For more information, interview requests and to view the complete Symmetry Electronics line card, visit www.SymmetryElectronics.com or contact James Staubes at jamess@symmetryelectronics.com.

Written By: James Staubes
Digital Marketing Strategist
310-643-3454