Symmetry Electronics Announces Distribution Agreement with Laird Connectivity
Los Angeles, CA (March 21, 2022) – Symmetry Electronics, an industry leader and global distributor of IoT, wireless, and video solutions, today announced a distribution agreement with Laird Connectivity. Leveraging a 38-year industry heritage, Laird Connectivity is an innovative IoT solutions provider. Under this agreement, Symmetry Electronics becomes an authorized distributor of Laird Connectivity’s comprehensive portfolio of wireless products.
Laird Connectivity provides wireless modules, internal antennas, IoT devices, design services, and EMC testing. Laird Connectivity solutions assist engineers to accelerate their time to market, reduce costs, and reduce risks. They are committed to simplifying wireless connectivity and delivering state-of-the-art technology in a constantly changing digital environment. Symmetry Electronics has been selling electronic components since 1998. As a member of the Exponential Technology Group (XTG), Symmetry Electronics is a global semiconductor distributor that serves customers through its curated line card. In addition to the distribution of Laird Connectivity’s broad portfolio, Symmetry Electronics also supports developers and design engineers through Symmetry’s team of skilled Applications Engineers.
“We are thrilled to partner with Symmetry Electronics as an authorized distributor of our portfolio,” said Jen Sarto, Vice President of Sales at Laird Connectivity. “Our products directly align with Symmetry’s wireless focus and customer base. We are confident the partnership between Symmetry Electronics and Laird Connectivity will provide customers with best-in-class solutions and support.”
“We are excited to partner with Laird Connectivity,” said Wen Hsu, Director of Sales at Symmetry Electronics. “Laird’s extensive portfolio of wireless modules and IoT devices further strengthens Symmetry’s connectivity-focused line card. We are certain that our customers will benefit from our partnership with Laird Connectivity.”
About Symmetry Electronics
Established in 1998, Symmetry Electronics, a Division of Braemac, is a global distributor of electronic components and systems. Combining premier components and comprehensive value-added services with an expert in-house engineering team, Symmetry supports engineers in the design, development, and deployment of a broad range of connected technologies.
Exponential Technology Group Member
Acquired by Berkshire Hathaway company TTI, Inc. in 2017, Symmetry Electronics is a proud Exponential Technology Group (XTG) member. A collection of specialty semiconductor distributors and engineering design firms, XTG stands alongside industry leaders TTI Inc., Mouser Electronics, and Sager Electronics. Together, we provide a united global supply chain solution with the shared mission of simplifying engineering, offering affordable technologies, and assisting engineers in accelerating time to market. For more information about XTG, visit www.xponentialgroup.com.
About Laird Connectivity
Laird Connectivity simplifies wireless connectivity with market-leading RF modules, internal antennas, IoT devices, and custom wireless solutions. Our products are trusted by companies around the world for their performance and reliability. With best-in-class support and comprehensive product development services, we reduce your risk and improve your time-to-market. When you need unmatched wireless performance to connect your applications with security and confidence, Laird Connectivity delivers – no matter what. For the latest news or more information, visit:
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