Continued Growth, Expansion, and Innovation as Symmetry Electronics Rebrands to Braemac
<Fort Worth, TX, 01/02/2025> – Effective today and throughout 2025, Symmetry Electronics will be transitioning to Braemac, a Division of the Exponential Technology Group (XTG). Still the same trusted brand, but now encompassing 40 years of expertise from Australia-based electronic component distributor and value-added services provider, Braemac. This rebrand signifies continued growth, an expanded global presence, and a steadfast commitment to delivering innovative solutions.
The transition to Braemac ensures the continuation of the same high-quality standards, unparalleled support, and advanced technologies that customers have relied on with Symmetry for over two decades. This evolution represents a strategic advancement, expanding our customer base beyond the United States to establish a stronger global presence.
“This rebrand marks our continued dedication to meet the evolving needs of our customers and suppliers,” said David Owens, Braemac’s (formerly Symmetry Electronics) Vice President and General Manager, Americas. “The transition to Braemac further strengthens our ability to support a wider range of industries with best-in-class solutions and exceptional value-added services. For 40 years, customers have trusted Braemac to provide end-to-end support for engineers, from concept to production—and that will remain at the heart of what we do.”
Braemac’s now global presence will allow customers to benefit from the combined strengths of both brands, including:
- Best-in-Class Electronics Distribution: Delivering timely access to cutting-edge technologies and essential components that support a wide range of applications.
- Comprehensive Value-Added Services: Offering a comprehensive supply chain solution, with diverse engineering services, including turnkey design, assembly/sub-assembly, customization, kitting/logistics, programming, and re-balling.
- In-House Engineering Expertise: Supporting patrons with an expert engineering team that acts as an extension of our suppliers’ technical teams.
- Industry-Leading Suppliers: Offering a curated portfolio of premier suppliers that meet the needs of diverse global markets.
- Unmatched Customer Service: Backed by a dedicated team delivering unparalleled technical assistance and personalized service.
- Dynamic E-Commerce Capabilities: Featuring a user-friendly platform for quick access to in-stock parts, engineering resources, and tools to accelerate development.
- Commitment to Sustainability and Quality: Operating state-of-the-art, climate-controlled, and automated warehouses with an ISO 9001:2015 certified quality management system and ISO 26000 certified sustainability practices.
Moving forward, customers and suppliers can expect a seamless transition, now with global support and an expanded range of products and services. Combined operations will allow for an enhanced customer experience, while providing access to the same dedicated staff as before. Any changes to business processes, contracts, or orders will be communicated well in advance and throughout 2025.
Questions? Contact us for more information.
About Braemac
Leveraging 40 years of expertise, Braemac is a global electronic component distributor and value-added services provider. Combining cutting-edge technologies, expert in-house engineers, and unparalleled customer service–Braemac offers a comprehensive development solution supporting a diverse range of markets and applications.
About Division of the Exponential Technology Group
As a proud member of the Exponential Technology Group, Braemac is part of a robust network of specialty semiconductor distributors and engineering design firms. XTG stands alongside industry leaders TTI IP&E and Mouser Electronics in the TTI Family of Specialists. Together, we provide a united global supply chain solution with the shared mission of simplifying engineering, offering affordable technologies, and assisting engineers in accelerating their time to market.
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